Aeffect provides management consulting services that help organizations:
Key skills and areas of expertise:
| Customer Insights | • Exploring what customers want and need • Segmenting and prioritizing target audiences • Aligning product and service offerings to specific customer segments • Mapping customer experiences and charting pathways to service excellence • Revealing customer drivers and barriers to engagement • Identifying strategies for increasing customer satisfaction |
| Growth | • Identifying strategic opportunities for growth • Identifying best combination of product or service features to drive demand • Fostering development of new products and services • Leveraging strengths to expand in new markets • Creating financial plans to support growth |
| Brand Management | • Elevating corporate and brand reputation • Developing new brand position after merger or acquisition • Exploring effect of brand partnerships • Conducting branding audits • Enabling effective branding strategies • Enabling effective brand architecture and consistent branding • Supporting teams facing crisis management scenarios |
| Marketing Communication |
• Crafting marketing communications plans • Prioritizing messages by audience segment • Testing advertising, websites, online tools, and other communications products • Tracking and monitoring marketing communications impact • Determining optimal media mix strategies • Conducting marketing communication audits • Supporting agency reviews and selection processes |
| Change Management | • Identifying best practices in industry |