Research

Aeffect designs and conducts research to gather information which can be used to inform business decision-making.

Such decisions often require in-depth understanding of:

• Customers
• How to achieve growth
• Manage corporate and brand reputations
• Communicate effectively
• Manage change

Select NAICS classifications under which we conduct research:

• 541910 Marketing Research and Public Opinion Polling
• 541720 Research and Development in the Social Sciences/Humanities
  

Key skills and areas of expertise:

• Primary and secondary research
• Evaluations and assessments
• Research design, evaluation planning, rubrics and logic models
• Qualitative Research (focus groups/in-depth interviews)
• Quantitative Research (surveys and analysis)
• Ethnographic/observational research
• Usability testing of webpages and online tools
• Brand, marketing, and communication audits
• Competitive landscape reviews
• Research in multiple languages, cultures, countries
• Research with consumers, executives, physicians, specialists, stakeholders, and leadership